Published: July 16, 2020
This time, the "brand logo" and
Wrapping
We've revamped our website!
With the desire to make GYPPHY jewelry more accessible and enjoyable for everyone, the brand logo has been redesigned with a casual and pop aesthetic.
For the direction, we received assistance from someone who has worked on graphic design for Hermes, Baccarat, Saint Louis, Cartier, Leica, and others, as well as the overall art direction for the fashion brand ZUCCa.
We've also completely revamped our wrapping!
Incidentally, the previous wrapping featured this stylish design with a black base.
To ensure our customers are pleased with their purchase, we individually packaged each item, from the jewelry box to the warranty.
the result…
We were using so many materials just to pack one item!*A catalog was also included here.
This is what is known as "excessive packaging."
One of GYPPHY's missions is"Through jewelry, we aim to contribute to society by helping to solve even a small part of the environmental problems occurring around the world."Despite claiming to be environmentally conscious, they ended up discarding a lot of waste, failing to consider environmental issues.
Furthermore,
The materials used include high-quality plastic materials, etc.
Despite the numerous problems surrounding plastic disposal on Earth, such as the destruction of marine ecosystems and landfill, we continue to use such materials.
I realized that I wasn't contributing to the environment, and I reflected on that.
In this era where we must pay even more attention to environmental issues, we have decided to review our packaging materials, such as wrapping, so that we can proudly say that we are an "ethical/sustainable jewelry brand."
And here is the finished package!
From this collection onwards, we've adopted yellow as our brand color, resulting in a more vibrant and pop design.
Yellow embodies positive meanings such as "bright," "fun," "lively," and "happy." We chose yellow as our brand color because we want people to feel happier when they wear GYPPHY jewelry.
Furthermore, we have thoroughly utilized "FSC-certified materials (materials sourced from environmentally responsible forests)" and "plastic-free tape" in everything from the jewelry box to the warranty card.
When you dismantle it...
We've been able to reduce packaging materials by more than half compared to before! *A catalog will be added here.
This time, we've made it possible for customers to perform maintenance themselves.I also included a chamois leather cover.
The packaging has been simplified, but we've revamped it to be more stylish and sophisticated, so it doesn't look cheap! We will carefully pack your purchased jewelry to ensure it arrives in perfect condition.
The black jewelry boxes will be used for bridal items until supplies run out. All other jewelry will be packaged in new packaging.
We will continue to strive for improvement in order to become an even more ethical and sustainable moissanite jewelry brand.
Please continue to enjoy GYPPHY and be sure to check it out!