About GYPPHY
The story behind our name
GYPPHY takes its name from Gypsophila, the botanical name for baby’s breath.
In the language of flowers, baby’s breath is associated with a pure heart, happiness and gratitude. It also symbolizes everlasting love and innocence. Its delicate English name, “baby’s breath,” evokes tenderness and affection.
In a bouquet, baby’s breath brings out the beauty of the flowers around it. We hope our jewelry does the same for the people who wear it—and for everyone involved in creating it. Inspired by a pure heart, happiness and gratitude, we design moissanite jewelry to accompany a lifetime of meaningful moments, sometimes becoming a symbol of everlasting love.
In the language of flowers, baby’s breath is associated with a pure heart, happiness and gratitude. It also symbolizes everlasting love and innocence. Its delicate English name, “baby’s breath,” evokes tenderness and affection.
In a bouquet, baby’s breath brings out the beauty of the flowers around it. We hope our jewelry does the same for the people who wear it—and for everyone involved in creating it. Inspired by a pure heart, happiness and gratitude, we design moissanite jewelry to accompany a lifetime of meaningful moments, sometimes becoming a symbol of everlasting love.
Our mission
1 Make a positive contribution to people and the planet through jewelry.
Child labor, poverty, conflict and climate change affect communities around the world. The jewelry industry also faces challenges, including working conditions and damage to ecosystems from mining. At GYPPHY, we are committed to finding ways to help address these issues.
2 Help people shine, smile and feel happy.
We aspire to an inclusive world in which everyone connected to our jewelry—from the people who source the materials and make each piece to the customers who wear it—can thrive.
3 Offer quality at a fair price.
We are committed to quality and aftercare, with thoughtful designs and pieces made to be treasured for years. By selling directly, we reduce distribution costs and pass those savings on to you.
Child labor, poverty, conflict and climate change affect communities around the world. The jewelry industry also faces challenges, including working conditions and damage to ecosystems from mining. At GYPPHY, we are committed to finding ways to help address these issues.
2 Help people shine, smile and feel happy.
We aspire to an inclusive world in which everyone connected to our jewelry—from the people who source the materials and make each piece to the customers who wear it—can thrive.
3 Offer quality at a fair price.
We are committed to quality and aftercare, with thoughtful designs and pieces made to be treasured for years. By selling directly, we reduce distribution costs and pass those savings on to you.
Our brand concept
Ethical fine jewelry for everyday life
We believe everyone deserves to shine every day. Our jewelry is designed to bring a little luxury to any occasion,
whether your style is bold, playful or effortlessly understated.
Many of our designs are also suited to bridal jewelry and meaningful celebrations.
We believe everyone deserves to shine every day. Our jewelry is designed to bring a little luxury to any occasion,
whether your style is bold, playful or effortlessly understated.
Many of our designs are also suited to bridal jewelry and meaningful celebrations.
What is moissanite?
What makes moissanite special
Moissanite is celebrated for its distinctive sparkle.
Its high refractive index and strong dispersion create vivid flashes of rainbow-colored light, known as fire.
Moissanite has a Mohs hardness of approximately 9.25. It is highly resistant to scratching, though diamond, at 10 on the scale, is harder.
Moissanite is also considerably more accessible in price than diamond,
making it an appealing choice for jewelry you can enjoy every day.
Its high refractive index and strong dispersion create vivid flashes of rainbow-colored light, known as fire.
Moissanite has a Mohs hardness of approximately 9.25. It is highly resistant to scratching, though diamond, at 10 on the scale, is harder.
Moissanite is also considerably more accessible in price than diamond,
making it an appealing choice for jewelry you can enjoy every day.
The story of moissanite
In 1893, French scientist Henri Moissan discovered the material in a meteorite crater in northern Arizona, USA.
Further investigation identified it as silicon carbide (SiC),
a compound containing silicon and carbon, rather than diamond, which is carbon.
In 1905, Tiffany & Co. gemologist and mineralogist George Kunz honored Moissan
by naming the mineral moissanite.
Naturally occurring moissanite is exceptionally rare.
Research into its synthesis eventually brought lab-created moissanite to the jewelry market in the late 1990s.
Producing it was initially technically challenging and costly,
but advances in technology have made it more accessible.
Moissanite is now chosen for everything from everyday jewelry to engagement rings
by people drawn to its sparkle and distinctive character.
Further investigation identified it as silicon carbide (SiC),
a compound containing silicon and carbon, rather than diamond, which is carbon.
In 1905, Tiffany & Co. gemologist and mineralogist George Kunz honored Moissan
by naming the mineral moissanite.
Naturally occurring moissanite is exceptionally rare.
Research into its synthesis eventually brought lab-created moissanite to the jewelry market in the late 1990s.
Producing it was initially technically challenging and costly,
but advances in technology have made it more accessible.
Moissanite is now chosen for everything from everyday jewelry to engagement rings
by people drawn to its sparkle and distinctive character.
GYPPHY’s quality standards
We select our moissanite for its color, clarity and cut.
Our 18K yellow, white and rose gold and Pt950 platinum pieces bring these stones together with fine jewelry materials.
Our specifications: color H–D; clarity VS2 or higher; cut Excellent or higher.
Our 18K yellow, white and rose gold and Pt950 platinum pieces bring these stones together with fine jewelry materials.
Our specifications: color H–D; clarity VS2 or higher; cut Excellent or higher.
Color
The color scale has 23 grades, from D to Z.
GYPPHY selects moissanite in the H–D range, from near-colorless to colorless.
GYPPHY selects moissanite in the H–D range, from near-colorless to colorless.
Cut
Cut is assessed through proportions, polish and symmetry, with five grades from Poor to Excellent.
Within the Excellent category, designations include Excellent, H&C EX and 3EX H&C.
GYPPHY selects stones rated Excellent or higher.
Within the Excellent category, designations include Excellent, H&C EX and 3EX H&C.
GYPPHY selects stones rated Excellent or higher.
Clarity
Clarity describes the presence of inclusions and surface blemishes. The scale has 11 grades, from I3 to FL. GYPPHY selects moissanite graded VS2 or higher, in which inclusions are difficult to see.
Our pricing
Selling directly online allows us to reduce wholesale and retail markups and pass those savings on to you. Using moissanite in place of diamond also helps us offer fine jewelry at more accessible prices.