About Us

GYPPHY

About Us

Origin of the brand name
GYPPHY is derived from "Gypsophila," the scientific name of Gypsophila.

The flower language of Gypsophila includes "pure heart," "happiness," and "gratitude," and in the West, it is also known as "everlasting love," "purity of heart," and "pure heart." It means "innocence" Furthermore, in English it is called "Baby's breath", meaning "baby's breath" or "breath of a loved one".

Gypsophila is also famous as a supporting flower in a bouquet to brighten and complement the main flower. GYPPHY hopes that the person who wears the jewelry and everyone involved with it will shine for the rest of their lives as the protagonist, and in some cases, it will become a form of ``eternal love.'' Like the flower language of Gypsophila, we deliver moissanite that shines brighter than diamonds and is designed with the thoughts of "pure heart," "happiness," and "gratitude."
GYPPHY's mission
1 Through jewelry, we contribute to society by solving environmental problems in the world.

Currently, there are various problems in the world such as child labor, poverty, conflict, and global warming. Even in the jewelry industry, there are issues that need to be considered, such as child labor and ecological destruction during mine development. At GYPPHY, we aim to solve these problems and contribute to the world as much as possible, and we will pursue it.

2 To make everyone shine, smile, and be happy

GYPPHY not only customers, but also We aim to be a brand that creates an inclusive world where all people and society involved from the raw materials and manufacturing of jewelry shine and are happy every day.

3 Provide high quality and reasonable prices

Ensure high product quality and after-sales service.We pursue designs and worldviews that please our customers, and provide products that can be used for a long time.We will not make any compromises. We aim to keep prices reasonable by cutting costs through direct sales and direct shipping, and pass those savings on to our customers.

Brand concept
“Ethical high jewelry that can be worn every day”

GYPPHY wants everyone to shine every day, and creates luxurious high jewelry regardless of the occasion
“As a daily wear” The concept is to wear well and cutely.
Of course, the design can also be used for bridal purposes.
What is moissanite?
Characteristics of moissanite
The most distinctive feature of moissanite is its brilliance.
Its brilliance is approximately 2.5 times that of diamond, and its refractive index and luster are far superior to diamond.
The only thing that diamond is superior to is its hardness (diamond's Mohs hardness is 10), but moissanite also boasts a Mohs hardness of 9.25 or higher, so there is almost no difference between it and diamond.
The price of moissanite is less than 1/5 to 1/50 that of diamond, making it affordable for customers. We now have
History of moissanite
Moissanite was discovered in 1893 by French scientist Moissan from a meteorite that crashed into northern Arizona.
After a thorough investigation, it was determined that the material was silicon carbide (SiC), which contains the same carbon (C) as diamond.
In 1905, Tiffany & Co. gemologist and mineralogist George Kuns named the material moissanite in Moissan's honor.
In this way, moissanite that exists naturally is extremely rare and rare.
Therefore, research into synthetic moissanite was carried out, and synthetic moissanite was finally introduced to the world in 1998.
At that time, it was technically not easy to manufacture and was very expensive, but
Nowadays, technology has advanced and the price has become cheaper.
Over the past few years, diamonds have become explosively popular in the United States and Europe, from fast fashion to bridal wear.
They are gaining popularity as a higher quality jewelry than diamonds.
GYPPHY quality
The moissanite handled by GYPPHY is only of the highest quality in terms of color*, clarity, and cut.
We also use 18k gold (yellow/white/rose gold) and platinum (pt950) as base metals to provide high-class jewelry.
* Color: H~D Clarity: VS2 or higher Cut: Excellent or higher
Color
Color is divided into 23 levels (D~Z) and evaluated.
GYPPHY only offers moissanite that belongs to the highest class, almost colorless H or higher.
Cut
Cut grade is ranked in 5 stages from Poor to Excellent based on the overall evaluation of proportion, polish, and symmetry.
Excellent is further divided into three categories: Excellent, H&C EX, and 3EX H&C, which are positioned as the highest quality.
GYPPHY provides only the highest quality, above Excellent.
Clarity
This is an evaluation that indicates the presence or absence of impurities such as inclusions and scratches, and is divided into 11 levels (13 to FL).GYPPHY only offers the highest grades of VS2 and above, which have extremely difficult inclusions.
モアサナイト、品質、クオリティー
GYPPHY price
By selling directly through online sales, we do not go through wholesalers or retailers, and by returning the profits to our customers, we are able to provide products at reasonable prices (profits).In addition, by replacing diamonds with moissanite, we have been able to significantly reduce the price.
モアサナイト 価格

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