ABOUT GYPPHY
BRAND CONCEPT
【Make Your Life Dramatic】
At GYPPHY, we believe jewellery should be more than an accessory. It should become a companion through life.
“Make Your Life Dramatic” expresses our wish to create jewellery that brings excitement to everyday style and stays with you through moments of joy and sadness, becoming part of your memories and your story.
That is why we care deeply about every detail, from the quality of our jewellery to the service and aftercare we provide, so you can treasure each piece for years to come.
DESIGN CONCEPT
Moissanite jewellery for every day
With its striking brilliance, moissanite is often chosen for bridal rings and statement jewellery. GYPPHY brings that beauty into everyday life through minimal designs, carefully considered proportions and refined settings. The result is jewellery that feels effortless to wear, allowing you to enjoy moissanite’s distinctive sparkle every day.
MOISSANITE
A gemstone with origins in the stars
GYPPHY was founded as Japan’s first brand dedicated to lab-grown moissanite jewellery for casual, everyday wear.
Originally discovered in a meteorite, natural moissanite is an exceptionally rare mineral. Modern science recreates it in the laboratory, bringing this remarkable gemstone to life.
OUR MISSION
Be the main character in your story
We want GYPPHY jewellery to turn ordinary moments into memorable scenes, giving you the excitement and confidence of being the main character in your own film.
Quality materials, thoughtful service
We are committed to quality materials and attentive support, helping you choose your jewellery with confidence and enjoy it for years to come.
Don't Chase the Cash, Chase the happiness
We know that every piece of jewellery carries a personal story. We have been part of special occasions, anniversaries, treasured memories and moments of self-reward. Whatever brings you to GYPPHY, we are here to listen and help make your experience one you will look back on with happiness.
Working towards a more ethical, peaceful world
The sourcing of gold, silver and gemstones can involve child labour and exploitative working conditions. It can also have a significant environmental impact through its use of energy and water. Helping address these challenges is an important part of GYPPHY’s mission.
Learn about our approach to ethical jewellery