About Us
Origin of the brand name
GYPPHY is derived from the scientific name of baby's breath, 'Gypsophila'.
The language of baby's breath flowers includes "pure heart," "happiness," and "gratitude." In the West, it also symbolizes "everlasting love," "purity of heart," and "innocence." Furthermore, in English, it is called "Baby's breath," meaning "a baby's sigh" or "the sigh of a loved one."
Baby's breath is famous in bouquets as a supporting flower that enhances and highlights the main flower. GYPPHY hopes that the person who wears our jewelry and everyone involved with them will shine as the main character throughout their lives, and that this will sometimes take the form of "eternal love." Just like the meaning of baby's breath, we deliver moissanite that shines brighter than diamonds, designed with feelings of "pure heart," "happiness," and "gratitude."
The language of baby's breath flowers includes "pure heart," "happiness," and "gratitude." In the West, it also symbolizes "everlasting love," "purity of heart," and "innocence." Furthermore, in English, it is called "Baby's breath," meaning "a baby's sigh" or "the sigh of a loved one."
Baby's breath is famous in bouquets as a supporting flower that enhances and highlights the main flower. GYPPHY hopes that the person who wears our jewelry and everyone involved with them will shine as the main character throughout their lives, and that this will sometimes take the form of "eternal love." Just like the meaning of baby's breath, we deliver moissanite that shines brighter than diamonds, designed with feelings of "pure heart," "happiness," and "gratitude."
GYPPHY's Mission
1 Through jewelry, we aim to contribute to society by helping to solve some of the environmental problems occurring around the world.
The world today faces various problems such as child labor, poverty, conflict, and global warming. The jewelry industry also has issues that must be considered, such as child labor in mining development and the destruction of ecosystems. At GYPPHY, we believe it is our mission to contribute to the world by solving these problems, even if only a little, and we will continue to pursue this goal.
2 To make everyone shine, smile, and be happy.
GYPPHY aims to be a brand that creates an inclusive world where not only our customers, but also everyone involved in the production of jewelry, from raw materials to manufacturing, can shine and be happy every day.
3 We offer high quality at reasonable prices.
We are committed to providing high-quality products and excellent after-sales service. We strive to create designs and a world view that delights our customers, and we offer products that can be used for a long time. We make no compromises whatsoever. We aim for fair pricing by cutting costs through direct sales and shipping, and we pass those savings on to our customers.
The world today faces various problems such as child labor, poverty, conflict, and global warming. The jewelry industry also has issues that must be considered, such as child labor in mining development and the destruction of ecosystems. At GYPPHY, we believe it is our mission to contribute to the world by solving these problems, even if only a little, and we will continue to pursue this goal.
2 To make everyone shine, smile, and be happy.
GYPPHY aims to be a brand that creates an inclusive world where not only our customers, but also everyone involved in the production of jewelry, from raw materials to manufacturing, can shine and be happy every day.
3 We offer high quality at reasonable prices.
We are committed to providing high-quality products and excellent after-sales service. We strive to create designs and a world view that delights our customers, and we offer products that can be used for a long time. We make no compromises whatsoever. We aim for fair pricing by cutting costs through direct sales and shipping, and we pass those savings on to our customers.
Brand Concept
"Ethical high jewelry that can be worn every day"
GYPPHY wishes for everyone to shine every day, offering luxurious high jewelry that can be worn regardless of the occasion.
The concept is to wear it "stylishly" and "cutely" as everyday wear.
Furthermore, the design is also suitable for use as a bridal item.
GYPPHY wishes for everyone to shine every day, offering luxurious high jewelry that can be worn regardless of the occasion.
The concept is to wear it "stylishly" and "cutely" as everyday wear.
Furthermore, the design is also suitable for use as a bridal item.
What is moissanite?
Characteristics of Moissanite
The most striking feature of moissanite is its brilliance.
Its brilliance is approximately 2.5 times that of a diamond, and its refractive index and luster are far superior to those of a diamond.
The only area where diamond surpasses moissanite is its hardness (diamond's Mohs hardness is 10), but moissanite also boasts a Mohs hardness of 9.25 or higher, so the difference between them is minimal.
Furthermore, the price of moissanite is 1/5 to 1/50 or less of that of diamonds, making it very affordable for customers.
We are able to offer these items at an affordable price so that you can easily wear them every day.
Its brilliance is approximately 2.5 times that of a diamond, and its refractive index and luster are far superior to those of a diamond.
The only area where diamond surpasses moissanite is its hardness (diamond's Mohs hardness is 10), but moissanite also boasts a Mohs hardness of 9.25 or higher, so the difference between them is minimal.
Furthermore, the price of moissanite is 1/5 to 1/50 or less of that of diamonds, making it very affordable for customers.
We are able to offer these items at an affordable price so that you can easily wear them every day.
The history of moissanite
Moissanite's origins trace back to 1893, when French scientist Moissan discovered it in a meteorite that crashed in northern Arizona, USA.
A thorough investigation revealed that the substance was silicon carbide (SiC).
It was found to contain the same amount of carbon (C) as diamond.
Tiffany in 1905 & George Kans, gemologist and mineralogist at Co., honored Moissan.
We named that substance moissanite.
Thus, naturally occurring moissanite is extremely rare and scarce.
Therefore, research into synthetic moissanite progressed, and finally, synthetic moissanite was introduced to the world in 1998.
At the time, it was not easy to manufacture technically and was very expensive,
Nowadays, technology has advanced, and prices have become more affordable.
In recent years, it has become incredibly popular in the US and Europe, from fast fashion to bridal wear.
It is gaining popularity as a higher-quality jewelry option than diamonds.
A thorough investigation revealed that the substance was silicon carbide (SiC).
It was found to contain the same amount of carbon (C) as diamond.
Tiffany in 1905 & George Kans, gemologist and mineralogist at Co., honored Moissan.
We named that substance moissanite.
Thus, naturally occurring moissanite is extremely rare and scarce.
Therefore, research into synthetic moissanite progressed, and finally, synthetic moissanite was introduced to the world in 1998.
At the time, it was not easy to manufacture technically and was very expensive,
Nowadays, technology has advanced, and prices have become more affordable.
In recent years, it has become incredibly popular in the US and Europe, from fast fashion to bridal wear.
It is gaining popularity as a higher-quality jewelry option than diamonds.
GYPPHY Quality
GYPPHY only handles moissanite of the highest quality in terms of color*, clarity, and cut.
Furthermore, we use 18k gold (yellow/white/rose gold) and platinum (pt950) for the base metal, resulting in high-quality jewelry.
* Color: H~D Clarity: VS2 or higher Cut: Excellent or higher
Furthermore, we use 18k gold (yellow/white/rose gold) and platinum (pt950) for the base metal, resulting in high-quality jewelry.
* Color: H~D Clarity: VS2 or higher Cut: Excellent or higher
color
Colors are rated on a 23-point scale (D to Z).
GYPPHY offers only the highest grade of moissanite, specifically those belonging to the H grade or higher, which are almost colorless.
GYPPHY offers only the highest grade of moissanite, specifically those belonging to the H grade or higher, which are almost colorless.
cut
Cut grades are ranked on a five-point scale from Poor to Excellent, based on an overall evaluation of proportion, polish, and symmetry.
Excellent is also Excellent, H&C EX, 3EX H&It is divided into three categories, C, and these are positioned as the highest quality.
GYPPHY offers only the highest quality products, rated Excellent or above.
Excellent is also Excellent, H&C EX, 3EX H&It is divided into three categories, C, and these are positioned as the highest quality.
GYPPHY offers only the highest quality products, rated Excellent or above.
Clarity
This evaluation, which indicates the presence or absence of inclusions, impurities, and scratches, is divided into 11 levels (13 to FL). GYPPHY offers only the highest grade, VS2 or higher, where the difficulty of inclusions is extremely rare.
GYPPHY price
By selling directly online and bypassing wholesalers and retailers, we are able to offer our products at fair prices (and profit margins) by passing on those savings to our customers. Furthermore, by substituting moissanite for diamonds, we have been able to significantly reduce prices.